LD Solar: Surviving Tough Competition in the PV Industry

Intense competition is a big concern for all medium-sized Chinese PV companies. Today’s harsh business environment has resulted in many challenges for Chinese solar module manufacturers including Zhejiang BLD Solar Technology Com., Ltd (“BLD Solar”).

Following the introduction of the US anti-dumping tax, the EU is expected to begin implementing an anti-dumping tax as well. Current negotiations being held in hopes of avoiding this may or may not be successful. Assuming the EU anti-dumping tax comes to fruition, no Chinese PV company will be able to avoid such punitive import tariffs and their competitiveness in the EU may suffer as a result.

BLD Solar is a module manufacturer established in June 2008 with a total capacity of 150MW in 2013. The past five years have been challenging for the industry and many companies have gone out of business. BLD Solar has continued to enjoy success by making good use of its advantages to survive in a rough competitive environment. Boasting a strong presence in Dusseldorf, Germany, a key EU strategic base, BLD Solar has also explored new markets including Australia and recently garnered the “Top 10 Brands in Australia” award. Moreover, BLD Solar has also targeted emerging markets such as South Africa, Brazil, Thailand, Vietnam, Mexico etc. “We will invest more in advertising in the following years, especially at solar exhibitions, as we believe that we can survive and even thrive during this intensely competitive period of time,” said Mr. Martin Ma, Vice President of Global Sales of BLD Solar. “BLD Solar plans to increase its capacity in 2014 due to increasing demand.”

On July 9, BLD Solar will exhibit at Intersolar North America 2013 (booth No.: 7133B) marking the 5th time BLD Solar has participated in Intersolar North America.

BLD Solar is a medium-sized company that focuses on lowering costs, stable distribution, high quality and on-time service.

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